This post sums up the need to establish an audience way before you release your book, and the importance of establishing your marketing network.
Today I am going to share some eye-opening truths, which might shatter the illusions regarding the book publishing business and crush the dreams of some folk out there. I have recently come across a rather interesting blog post link in the comments section under a post at Suffolk Scribblings blog.
It was a rather grim post by author Kameron Hurley. For those who are not familiar with her, she is an established author who has been a finalist for the Arthur C. Clarke Award, the Hugo Award, the Nebula Award, the Locus Award and the BSFA Award for Best Novel. Her short fiction has appeared in prestigious SFF magazines such as Lightspeed, EscapePod, and Strange Horizons. Her fiction has been translated into Romanian, Swedish, Spanish, and Russian. She is also a graduate of Clarion West. Impressive credentials many of us dream about accomplishing some day, if ever.
According to her…
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Shelley Wilson Author 
Poor little thing. She had to write two blog posts a day – yeah, sounds really brutal! Perhaps she ought to try nursing, or building, or teaching. Okay, so this woman is trad pubbed, award winning and a professional writer; so I get that her not unreasonable expectations must have been for a much higher reward – but it’s worth remembering that the average self-published book sells only 100 copies. That’s EVER, not in its first seven months, but EVER. That average takes you from those that sell tens of thousands, down to those that only sell two copies, to the author and his mum. If 100 is the average, just think how many must sell only a very few.
Particularly in these days of a flooded market of self-published books, anyone who writes for any other reason that a real love of what they’re doing is going to be sorely disappointed!
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