Thousands of writers’ are frantically tapping away at their keyboards this November in the hope to complete the first draft of their novel, but what will those dedicated writers’ do with their manuscript once they reach the finish line?
Last week I shared a guest post from Susan at Perfect Prose Services; Top Ten Tips for NaNoWriMo from an Editor’s Perspective, where she talked us through the editing process for your NaNo draft – you can read that post HERE.
Once that novel is complete and edited, then the next logical step would be to publish. Today, I’m sharing another guest post from Kelly Smith, a passionate writer who works at CourseFinder, an Australian online education resource. Kelly is sharing her tips on promoting your self-published eBook. Over to Kelly…
How to promote your self-published eBook
When you self-publish an eBook, you are in control of everything. Most people see this as a great benefit, but it also means that you are in charge of everything! This includes promotion, which you have to do if you want your book to sell well. Here are some steps that you can take to ensure that your eBook becomes successful:
The first thing that you should be doing is making sure that everyone knows you have a new book coming out. Your friends and family are a logical first choice. Not only are they already paying attention to what you have to say, but let’s be honest –they’re also somewhat obliged to make a purchase. This means that you can kick off your sales with some easy figures. You should tell people over email or text, as well as in person. Don’t forget to post on your personal social media pages as well with a link to the sales page. Ask for reviews from the early purchasers, as this can make your book seem like a good choice to anyone else who stumbles on it.
Create social media pages
You should ideally set up social media pages for yourself as an author long before you consider launching your book. This is a great way to get the word out to your fans, or potential fans. Get as many fans and followers as possible by posting updates on the process. Get them excited for the news that your book is coming out soon. If you haven’t done so already, set the pages up as quickly as possible now. Good options include Facebook, Twitter, and Instagram. Once you have these pages set up, post about your new book as often as possible.
Get reviewers on board
There are lots of professional reviewers out there. These reviewers will accept a free copy of your book in exchange for a review. They are usually happy to post this on the site(s) where you are selling your book. Some also run book blogs where they can write about your book as a special service. This will attract more attention for your book from an outside source. It will also help to encourage buyers when they see the good reviews. Make sure that reviewers disclose that they received a free copy in their comments. Some sites, such as Amazon, won’t allow reviews that are biased in any way, and they will take the review down if they suspect that you gave them a free book without disclosing it.
Offer a discount
One of the best ways to get people to buy a book is to offer it at a discounted price for a short period of time. This can be done easily through Amazon and other booksellers. All you need to do is take down the price by half, or something similarly significant, then post about it everywhere. Tell everyone about this fantastic deal. Because it is a limited-time offer, people will feel more urgency to buy. Be sure to let them know the deadline to ensure that they make the purchase! Return it to full price after this discount period and don’t be tempted to run another one too soon. Let some full price purchases come in first!
With these tips, you should be able to successfully promote your eBook. The good news is that with this structure in place, your next launch will be even easier. You may already have your fans waiting for the next book. You will even know where to find good reviewers. This is a fantastic long-term strategy!
Kelly Smith works at CourseFinder, an Australian online education resource. She is passionate about writing and innovations in the digital world.
You can connect with me on Twitter @ShelleyWilson72, Instagram @authorslwilson or check out my Facebook pages http://www.facebook.com/FantasyAuthorSLWilson and http://www.facebook.com/resolutionchallenge. You can also find me on Pinterest http://www.pinterest.com/singlemum101